Campari’s Red Diaries project is more than just an ode to Federico Fellini’s creative genius, it’s a preview of the future of cinema. Leveraging machine learning to emulate the works of a legendary filmmaker, Campari created a short movie set in Rome. As the brand describes, ” This seamless collaboration between human and Artificial Intelligence showcases how the sentimental and the rational, the emotional and data-driven can come together to create a brand-new piece of art.”
Film enthusiasts can look forward to a one-of-a-kind documentary that follows the making of the Campari Red Diaries 2021 Fellini Forward project, which will appear at the Venice Film Festival and the New York Film Festival. Additionally, the documentary will be released via an on-demand platform so that others can experience what innovation is to come from the world of film.