• June 17, 2021

Exclusive: Apple Wants You To Know It Chose Not To Take a Cut of $400 Billion in Physical Goods

 Exclusive: Apple Wants You To Know It Chose Not To Take a Cut of $400 Billion in Physical Goods


Apple is trying to convince a judge that it’s not milking the App Store for all it’s worth, and today the company dropped some big numbers to help make its case. From a report: Apple claims that its App Store drove $400 billion worth of physical purchases in a single year in 2019, and that — unlike digital purchases and subscriptions — Apple doesn’t take a cent of that money. That’s according to App Store boss and longtime Apple marketing exec Phil Schiller, who also testified that the company spends a staggering $50 million a year to throw its Worldwide Developer Conference (WWDC) event. The company’s also building a new developer center at its Apple Loop headquarters in Cupertino, he says, though I didn’t catch how much the company’s investing in that. None of these are included in the App Store’s budget, Schiller testified. Why isn’t Apple trying to take a cut of physical purchases? During his testimony, Schiller explained that Apple couldn’t guarantee they would actually arrive.



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