• June 20, 2021

Exclusive: Branded Virtual Outfits : fashion initiative

 Exclusive: Branded Virtual Outfits : fashion initiative



Pacsun’s latest collection is full of genderless fashion designs and the retailer is continuing to appeal to Gen Z with a new fashion initiative in partnership with Roblox. Now, players can find clothing items from Pacsun in the Roblox Avatar Marketplace so that they can customize their avatars with branded clothing and accessory pieces. As well as being able to virtually sport branded t-shirts and tie-dye sweatpants, Roblox players can shine with a pair of golden wings on their back.

According to Brieane Olson, President of Pacsun, “In addition to our Pacsun-branded items, we are also partnering with MELON to build an experience on Roblox later this year that will be led by interactive, social settings in an open world and act as a community for our consumer that will be Pacsun branded.”



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