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  • May 15, 2021

Exclusive: By limiting iOS apps' ad tracking capabilities, Apple could see increased commissions from IAPs and subscriptions if developers start charging for apps (Patrick McGee/Financial Times)

 Exclusive: By limiting iOS apps' ad tracking capabilities, Apple could see increased commissions from IAPs and subscriptions if developers start charging for apps (Patrick McGee/Financial Times)




Patrick McGee / Financial Times:

By limiting iOS apps’ ad tracking capabilities, Apple could see increased commissions from IAPs and subscriptions if developers start charging for apps  —  The iPhone maker is taking on developers as well as Facebook and Google, transforming the $400bn digital ads market





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