Interestingly, occupying this niche space has only been beneficial for the company. As a result of its lower service fees, Kuaishou became a live commerce hub for rural farmers during the pandemic, many of whom were forced to seek out digital-driven alternatives when looking to sell their produce. Kuaishou allowed farmers to set up virtual farmer’s markets where they could showcase and sell their different produce via a live stream event.
Now, the majority of top-selling Kuaishou influencers are small business owners and farmers who have not only benefited from the platform’s affordable fees but also its unique algorithm that is designed to promote less popular user videos on featured pages.
Image Credit: Shutterstock, Kuaishou