• August 1, 2021

Exclusive: Google To Open First Retail Store Steps Away From Apple in NYC

 Exclusive: Google To Open First Retail Store Steps Away From Apple in NYC


Google will open its first retail store in New York City, highlighting the internet giant’s effort to promote its consumer hardware devices. From a report: The store, in Manhattan’s trendy Chelsea neighborhood, will open to the public Thursday, the Mountain View, California-based company said Wednesday in a blog post. The shop, which is a block away from rival Apple’s 14th Street store, occupies part of the first floor of Google’s New York offices. Alphabet’s Google began experimenting with pop-up stores in 2016, the same year it debuted its Pixel smartphone and Nest smart home speaker. In the years since, the company has introduced a plethora of hardware devices and hosted subsequent pop-ups to learn more about what consumers expect from a retail store, said Jason Rosenthal, Google’s vice president of direct channels and membership. “It’s like walking into a dream,” Ivy Ross, vice president of design, user experience and research for design and services, said during a virtual tour. “I hope customers feel the same way. I want them to be happy and inspired, like I am being in here.”



Source link

Reporters Team

Related post