• July 29, 2021

Exclusive: iOS and Android Activations Now Split Evenly In the US, Research Shows

 Exclusive: iOS and Android Activations Now Split Evenly In the US, Research Shows


Activations of iOS and Android devices are now evenly split in the United States, with little sign of movement toward either platform dominating over the past two years, according to data sourced by Consumer Research Intelligence Partners (CIRP). MacRumors reports: CIRP estimates that iOS and Android each had 50 percent of new smartphone activations in the year ending this quarter. iOS’s share of new smartphone activations climbed from 2017 to 2020, but has now remained at its peak level for a second consecutive year. CIRP Partner and Co-Founder Josh Lowitz said that the finding is significant because for several years, Android smartphones “had a significant edge, with over 60 percent of customers opting for an Android phone in most quarters. In the past couple of years, though, iOS has closed the gap, and now splits the market with Android.”

Both Android and iOS users have had a high level of loyalty historically. Android loyalty has varied very slightly, in a narrow range of 90 to 93 percent in the past four years. iOS loyalty, on the other hand, has gradually increased over the past four years, from a low of 86 percent in early 2018 to 93 percent in the most recent quarter ending in June 2021. Loyalty and tendency to switch platforms may explain some of the change in the share of new smartphone activations, where iOS has gained loyalty in a market with a limited amount of switching.



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